(Strategic by Design)
Building brands, web presence, and digital foundations for practices that have outgrown their off-the-shelf.
(Built for)
I partner with a particular kind of practice.
01
Firms that have quietly outgrown the site they launched on
02
Founders who are tired of looking like everyone else in their field
03
Practices ready to grow past referrals and word of mouth
04
Experts who want real positioning, not just more pages
05
Teams who treat their brand as an asset, not an afterthought
(Approach)
Strategy first, always. Nothing goes on the page unless it has earned its place.
Everything has to be done deliberately, and without the noise. No filler, no borrowed templates, no doing-it-because-everyone-does. Just the clearest version of who you are and why someone should choose you. Fewer, better decisions tend to age well.
(Studio)
A small, senior practice built on clarity, restraint, and a little obsession with craft.
(A quick note)
Strategic by Design is intentionally small. You work directly with me, the person actually doing the thinking and the building, so nothing gets lost in handoffs or watered down by committee. Every project starts with strategy and ends with something made to last. Right now I’m rebuilding my own site to practise what I preach; the full thing lands soon.
Matej Radnić
(Disciplines)
01
Brand strategy
02
Web design & build
03
Messaging & copy
04
SEO strategy & lead gen
05
Digital infrastructure